Your agency works 963 hours a month. CERNE gives back 240 of them.Fewer requests lost in WhatsApp, fewer status checks with the team. Account service goes back to the client, and creative to the piece.Simulation by our team: a 10-person content and performance agency with 14 clients, 4 one-off jobs and 120 pieces a month. Estimated time.Where the hours go today.

30 h: logging and sorting requests that come in on WhatsApp

29 h: building the report by pasting metrics from each network

20 h: asking the team for the piece status to answer the client

None of the 17 agency tools we reviewed records out-of-scope changes with an amount for the invoice.What CERNE does instead.One workflow per row, with the hours it gives back each month. The label shows what is still on the way.

Requests scattered in the client group chat → The request becomes a card with an owner, a deadline and confirmation to the client: 18 h

Account service asks each designer for status → The piece status is visible to account service and the client: 16 h

Approval batch put together by hand, approval on WhatsApp → Batch by link, rounds counted, approval on record: 14 h

Copy and stories written from scratch → AI drafts from the plan and the brand voice; the copywriter finishes: 23 h

Report built by pasting metrics → The month's report comes from the connected accounts: 17 h (planned)

Designer hunting for the brief and files → Copy, brief and brand assets inside the piece's card: 26 h

Extra request done and forgotten → Out-of-scope change recorded, accepted and invoiced: 10 h (planned)

What that is worth.

240 h of team time freed up each month, the same as 1.7 people (from 143 h to 331 h)

R$ 730 a month that stays in your cash register (from R$ 260 to R$ 1,452)

R$ 6.8K a month is what the freed hours are worth (from R$ 4.1K to R$ 9.3K)

A freed hour is capacity: one more client with the same team, or creative work without interruptions. In the register, the gain comes from what you stop paying: the job tool and the dashboard CERNE replaces.Job management tool for 10 users: R$ 260 (Trello) to R$ 1,050 (monday) a month, list price. Dashboard, CRM and reporting: up to R$ 402 a month.What CERNE solves.Each square is 10 hours of the agency's month. CERNE steps into 48% of them: it automates, eliminates, standardizes or supports with AI. Art, scripts, editing, shoots and media stay with the team.

151 h CERNE automates

38 h go away

115 h become a standard routine

156 h get AI support

503 h stay with the team: art, scripts, editing, shoots and media

Why you can trust the number.We mapped 35 processes and 178 tasks of a reference agency, with the time and frequency of each. Creative times were measured in our own production. Every task got a verdict (eliminate, standardize, automate, support with AI or keep human) and the CERNE module responsible for it.Start with an assessment of your operation