Shop, payment, shipping, inventory, in the palm of your hand.Website, marketplace and counter orders in one place, with one inventory, POS, invoicing and finance. AI works inside the operation, and a team works alongside your management.The store sells on more channels. Control falls behind.

R$ 235.5B billed by Brazilian e-commerce in 2025, 15.3% more than in 2024 (ABIACOM, 2025)

1,65% of retail revenue was lost in 2025, R$ 42.1 billion (Abrappe, 2026)

R$ 3.1B moved through Brazil's corporate gifts sector in 2024 (LTP, Setor Brindeiro no Brasil 2024)

17% of Brazilian companies use AI (Cetic.br, TIC Empresas 2025)

Each channel has its own screen. You lose control.Orders come in on Tray, inventory sits in Bling. Labels come from Melhor Envio, the company brief lands in Gmail, and artwork gets approved on WhatsApp. The deposit sits in Excel.Disorganization hits your pocket.Between order and delivery, the product goes through up to 5 different steps. The more complex, the less auditable. That is when your competitor wins.

Inventory: Website and store inventory don't match, and the sold item is missing at picking.

Payment: A long or complicated checkout makes customers abandon their cart.

Shipping: The label comes from another system, and tracking never gets back to the order or the customer.

Corporate order: Approved artwork stays in WhatsApp, and the production clock starts unrecorded.

Every store workflow, digitized.From the website order to the counter register, with store information within reach of whoever decides. AI has opened the door to a new world. Are you ready?

Orders from every channel: Website, Mercado Livre, Shopee and counter in one queue. Marketplaces come in through Bling.

Store and catalog: Store products, with variants, inventory and shipping, in one listing.

Single inventory: Website, marketplaces and physical store sell from one stock.

Counter POS: In-store sales draw down the same inventory and go into the same register.

Checkout with Pix and card: The order holds the item until payment and returns it to stock if the Pix doesn't arrive.

Automatic invoicing: The invoice goes out via Focus NFe when the order is paid, linked to it.

Labels and tracking: The label comes from Melhor Envio, and tracking flows back to the order and the customer.

Finance and reconciliation: Pix, card and marketplace payouts matched to each order.

Back-in-stock alert: Whoever was waiting for a sold-out item is notified when it's back in stock.

Custom orders for businesses: The company sends the brief and logo, and gets a proposal with a mockup.

Artwork approval by link: The company approves the art proof via the link, and the decision is recorded.

AI assistant: Ask what still needs to ship today and get the answer.

Orders from any channel land in one place.Orders from the website, Mercado Livre, Shopee or the counter enter the same queue. CERNE updates inventory, issues the invoice through Focus NFe and creates the Melhor Envio label.Website stock is the store's stock.Counter and marketplace sales draw down the same stock. A website order holds the item until payment, and Notify Me reaches whoever was waiting when the item is back.The day's cash closes reconciled.Pix, card and marketplace payouts enter finance linked to each order. Anything that doesn't match shows up before closing, and a person decides.Corporate orders move in stages.The company sends the brief and gets a proposal with mockup. Once the art is approved via link, the deposit Pix goes out, production starts, and the company tracks each stage in the portal.Born inside a real store.CERNE's retail and e-commerce package was built in The Middle's operation: online store, catalog, inventory and custom corporate orders in one place. With the operation structured, The Middle moved to B2B and expanded into other lines of business.From one store to a chain.No system yet? CERNE becomes the store's ERP: inventory, POS, invoicing, finance and marketplaces.Already use Bling, Tray or Nuvemshop? CERNE integrates and organizes orders, inventory and cash on top.Chains and franchises get special terms.

Orders from every channel

Store and catalog

Single inventory

POS

Checkout with Pix and card

Invoicing

Finance and reconciliation

Shipping & tracking

Marketplaces

Customers

Notify me

Custom orders

Artwork approval

Production order

AI assistant

Integrations: Bling, Tray, Nuvemshop, Mercado Livre, Shopee, Melhor Envio, Focus NFe, Mercado Pago, Asaas, WhatsApp.Start with an assessment of your operation